Before using Short URL or Opt out URL in SMS campaign messages, you must add URL offers.

In URL offers, you specify the original URLs - the links you want your customers to open from the SMS messages you send them. In message SMS Campaign, the recipients will see links with short URLs based on custom domains. These custom domains will redirect them to your original URLs.

To add a short or opt-out URL offer complete the following steps:

Step 1: Click Add URL

In your CommPeak SMS platform account, go to Domains & URLs > URL Offers and click Add URL. If you haven't added any URL offers yet, click Add Your First URL on the empty page.

Step 2: Specify URL Properties

1. In the pop-up window, select the URL type: URL offer or URL opt out.

2. Enter the desired URL name.

3. Specify the original URL that the opt-out or short URL will redirect to.

   

Step 3: Add Parameters for Customer Identification (Optional)

You can add one or more variables to your URLs that will help you identify your customer reactions.

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NOTE

Your IT will need to perform additional configuration on your side to use the variables.

You can include parameters from Placeholders or Tools by clicking them:

• Placeholders: include contact fields in your URL to track message opens based on specific criteria. For instance, by adding the COUNTRY parameter, you can monitor the countries where customers open your links.

• Tools:

  • Add the VARIANT parameter to compare message variants by tracking the links opened by your customers.
  • Add the TRACKING ID placeholder to attach a unique key to each original URL. This will allow you to track registered customers or First-Time Deposits (FTDs) using the postback method.

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NOTE

After adding the TRACKING ID to the original URL, you can view and copy the registered and FTD webhook URL examples shown below the parameters.

How it works: Websites will identify contacts who visit them and send us webhook events reflecting the contacts' actions, such as registrations or FTDs.
What you can do: You can track event performance in campaign stats and create segments based on URL offer clicks, registered customers, or FTDs.

Step 4: Set URL Expiry

Under URL Expiry, define how long your deal will be active. Enter a number from 1 to 60 days. Also, select if you wish to start counting the expiry period from the offer or message creation date.

After filling in all the data, click Create.